Honeywell SWOT

Honeywell SWOT: CORPORATE SWOT ANALYSIS + PRODUCT SWOT ANALYSIS

Honeywell SWOT: CORPORATE SWOT ANALYSIS
Direct analytical framework to evaluate your organization

Tagline/ Slogan
The Power of Connected

Unique Selling Proposition
Honeywell, and its Five Initiatives (Growth, Productivity, Cash, People, and The Enablers)

Segment
Automation and control solutions, aerospace, performance materials and technologies and transportation systems

Target Group
Users of automation and control systems, Users of climate control equipment, Aircraft manufacturers, Airlines, Process industries, Manufacturers of passengers and commercial vehicles

Positioning
Sound strategy and the innovation in the way of doing

Leading Product
Experion PKS integrates an advanced automation platform and innovative software applications to improve users’ business performance and peace of mind. Unifying people, business and asset management, the distributed control system helps process manufacturers increase profitability and productivity.
ControlEdge UOC is a family of process controllers in a variety of form factors.

Strengths
1. One of the largest American conglomerates
2. Employees over 130,000 people as a part of its work force
3. The company has its business in aerospace, engineering services, consumer products etc
4. Mergers and acquisitions have consolidated the position of the company and made it one of the strongest companies in US
5. Sub-brands like turbo chargers and thermostats are popular through retail outlets
6. Strong expenditure on research and development is a good way to keep a strong market position

Weaknesses
1. Allegations that the company didn’t pay taxes hurt the brand image
2. Production of weapons in the past has also brought bad name to the company

Opportunities
1. Positive outlook for global aerospace and defense sector
2. Growth through tie-ups and acquisitions, especially in the emerging economies like India, China, Brazil etc can boost international market share
3. Accelerating US turbocharged engine segment

Threats
1. Strict govt policies and environmental regulation affect operations
2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company
3. Heavy dependence on few suppliers

end
Updated October 19 2018