Emerson Electric SWOT

Emerson Electric SWOT: CORPORATE SWOT ANALYSIS + PRODUCT SWOT ANALYSIS

Emerson Electric SWOT: CORPORATE SWOT ANALYSIS
Direct analytical framework to evaluate your organization

Tagline/ Slogan
Consider it solved

Unique Selling Proposition
Emerson is where technology and engineering come together to create solutions for the benefit of our customers

Segment
Process management, network power, industrial automation, climate technologies, and commercial and residential solutions

Target Group
Process Industries, automation industries, Telecommunication companies, users of commercial and industrial refrigeration

Positioning
Strong and trusted brand for technological advancement and cost effective solutions

Leading Brands
DeltaV and Ovation
Only major vendor with a supported Security Suite of products that are provided.

Strengths
1. Diversified product portfolio and balanced revenue stream
2. Strong penetration in variety of product lines
3. Strong brand equity and brand name
4. Strong R&D portfolio with 9,000 of engineering and development personnel worldwide
5. Almost a monopoly in Field Instruments segments and Asset Management System
6. Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership
7. Operates through 235 manufacturing centers worldwide
8. Ovation Designated by DHS; The Ovation control solution has been Designated as Qualified Anti-Terrorism Technology by the Department of Homeland Security (DHS) under the U.S. SAFETY Act.

Weaknesses
1. Relatively High cost of R&D
2. Loss of revenue base due to rationalization of operations
3. High bargaining power of big customers

Opportunities
1. Increased focus on emerging markets
2. Expansion in Middle East and African regions
3. Growing process industries and lifecycle obsolescence in older plants

Threats
1. Volatility in end-markets with fluctuating exchange rate and raising local manufacturers
2. Intense competition in fields like industrial automation, network power
3. Political and economic risks associated with international production facilities

Emerson Electric SWOT: PRODUCT SWOT ANALYSIS
Product Review

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Updated October 19 2018