Emerson Digital

Emerson Digital – Emerson Power and Water’s Vision and Ability to Execute

A significant part of Emerson’s success has been attributed to its comprehensive portfolio of offerings, which consists of project lead, consulting, modernization and migration, lifecycle and data management services. As such, the quality of these services as well as around-the-clock service support have helped end users generate a better return on investment.
Emerson’s range of consulting services is no less appealing to end users than its project and lifecycle services. The company’s consulting services offer end users the opportunity to evaluate and act upon various process automation needs efficiently and effectively, leveraging the latest innovations in the field of process automation such as electronic marshaling, wireless networks and pervasive sensing. Emerson is where technology and engineering come together to create solutions for the benefit of their customers.

Emerson’s focus to content came about when Emerson became serious about social media about in 2011; it quickly learned that it needs strong digital content to feed the expectations of a transforming customer base.
“Our content strategy, whether it’s the content on our site, blogs, or on social media, is really meant to support the character of our company and promote why we are different than other companies to do business with and to work for,” Katherine Button-Bell, Senior Vice President and Chief Marketing Officer.

“Emerson Process Experts,” for example, is run by chief blogger Jim Cahill and highlights the experts within Emerson Process Management.
“Modeling and Control” is geared at automation professionals and run by two Emerson automation Hall of Fame technologists.
The company also has an online community for automation professionals, called “Emerson Exchange 365,” designed as an online destination where professionals can ask questions, share expertise, and network with peers.

To accelerate industry realization of the benefits of Integrated Operations, Emerson has developed 3 distinctive offerings:
1) The industry’s most comprehensive and scalable automation architecture
2) A real-world lab to experience Integrated Operations
3) Services to help customers envision, plan and execute their own Integrated Operations strategy

There are three main elements of Emerson’s overall sustainable plant strategy
1) Investment in core technologies that are principle building blocks for enabling effective integration of applications
2) Tight integration of “best in breed” applications
3) The Emerson Process Management Service and Application Provider Network to provide turnkey application projects worldwide.

Strength and Stability – For over 100 years, Emerson has been providing innovative process automation solutions with a commitment to total quality, plant safety, and dedication to meeting customer expectations. Emerson Process Management is a leading supplier of process automation solutions worldwide. They offer the financial strength and stability required not only for large, complex projects, but also for continued long-term support and management of these assets.

What does it mean to be Emerson?
“The Emerson difference”; Results, not politics. Emerson is an achievement-oriented culture.

Strong commitment to technology
Emerson invests strongly in engineering and development in good times and in bad. Critical programs are considered vital to the business.

Customer Commitments are “sacred”
Emerson stands behind its commitments. Customer problems are fixed as a high priority. People who go beyond the call of duty to satisfy customers are honored and celebrated. Emerson people are empowered to make decisions, which benefit the customer

Emerson Acquisition Record
Acquisitions are taken very seriously. When a company is acquired, Emerson knows exactly how they will be using the acquired capabilities to get full results on the investment.

Emerson Digital
Quis | Quid | Quando | Ubi | Cur | Quem ad Modum | Quibus Adminiculis
Who | What | When | Where | Why | in what Way | by what Means
Define Messaging > Focus Messaging > Direct Messaging

Emerson > Communication and Messaging
Define the Messaging > Focus the Messaging > Deliver the Messaging Directly to Users

Who in Emerson is communicating? – Management > Technical > Sales > Support > Marketing
Who is Emerson speaking to? – Audience > Market > Industry > Partners > Competitor > Client > Employees
What does Emerson Say? – Message > Content > Information > Data > Thought > Ideas
When does Emerson communicate? – Time Driven > Product Based > Project Based > Competition Based > Market Based
Where does Emerson communicate? – Country > Locality > Industry > Sector > City > Meeting > Conference
Why is Emerson communicating? – Market > Financials > Competitor > Client > Employees
In what Way is Emerson communicating? – Content > Written > Visual > Graphic > Motion > Social Media > Newsletters > Research Papers > Presentations
By what Means and How is Emerson communicating? – Communication > Form > Delivery > Channels > Language > Locality > In country > Localized > Focused
How do we measure, increase and improve Emerson communication conversion into sales and market impact

Emerson’s focus to content came about when Emerson became serious about social media about in 2011; it quickly learned that it needs strong digital content to feed the expectations of a transforming customer base.
“Our content strategy, whether it’s the content on our site, blogs, or on social media, is really meant to support the character of our company and promote why we are different than other companies to do business with and to work for,” Katherine Button-Bell, Senior Vice President and Chief Marketing Officer.

Emerson
Quis | Quid | Quando | Ubi | Cur | Quem ad Modum | Quibus Adminiculis

‘…
For in acts we must take note of
who did it,
by what tools or instruments he did it with,
what he did,
where he did it,
why he did it,
how and when he did it.
…’
Emerson
Who | What | When | Where | Why | in what Way | by what Means

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